When it helps
Campaign intake
Collect goals, audiences and constraints before strategy starts.
Many stakeholders
Give everyone a structured way to share context without another meeting.
Unclear positioning
Surface assumptions about message, offer and audience early.
METHODOLOGY
Structed isn’t just another intake form. It uses an interview-like methodology to reveal context, assumptions and decision criteria before the team starts working.
How is this different from a marketing brief template?
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Templates assume the inputs are already clear. Structed helps get to those inputs by asking follow-up questions when answers are vague.
What makes the output useful for marketers?
+
Why not just ask stakeholders in a meeting?
+
How does it reduce rewrites?
+
What should the team review afterwards?
+
Why does this matter for campaigns?
+
